Monday 25th April 2016
They include Cape Verde, Ghana, the Gambia, Senegal, Benin, Algeria, Cameroon, Nigeria and Mali... Ivory Coast is also poised to sign the document with the African Union of Broadcasting (AUB).
Adopted during the 8th General Assembly of the African Union of Broadcasting held in March 2015 in Dakar, the “One minute project” goes crescendo over weeks and months.
In effect, after Cape Verde, Ghana, The Gambia, Senegal, Benin, Algeria, Cameroon, Nigeria and Mali have joined the club of signatory states. Ivory Coast, an important and active member of the African Union of Broadcasting is in the process of signing the protocol.
One may be prompted to ask, what is the "One minute project" all about?
Well, it’s a collaborative model that calls upon each member of the Union to offer at no cost, one minute of advertising time to AUB everyday on their national radio and television, preferably during the prime hours for a period of 365 days, said Mr. Grégoire NDJAKA AUB’s CEO.
In practice, each African public service radio and television signatory to the partnership agreement with the AUB shall allocate one minute of airtime per day for the Union to run an advertisement from a structure that would have otherwise requested this service in accordance with well-established rules.
In the long term it will contribute to improve the quality of content of its members and aid in developing the audiovisual sector in Africa. It will also be bidding in international tenders vesting in major sporting events. It will strengthen the technical capacity of staff members, help in facilitating the accessibility of the MENOS network to all member organizations. All the above is aimed at meeting the expectations of the various partners.
It should be noted that the first Memorandum of Understanding was signed on 26th March 2016 in Praia between the AUB CEO, Mr Grégoire NDJAKA and the Board Chairman of the Cape Verdean Radio Television, Dr Jose Emanuel MOREIRA. The signing ceremony was attended by Ms. Evelyn FAYE, Head of Marketing and Communication Department at AUB and the main collaborators of the PCA-RTCI.
In Praia, the AUB CEO delegation discussed the outlines for setting up the OVERON Project, it presented as an interim solution leading to the acquisition of MENOS whose launch is still facing a number of financial constraints. To the Regulatory Social Communication Agency (ARCS), the AUB CEO presented the Union’s projects and his short-term vision for launching them. This was in the presence of the Chairperson of ARCS, Mrs. Arminda BARROS. Similarly, a work session was organized with the National Communication Agency (ANAC), in the presence of its Chairperson, Mr. David GOMEZ.
Irene Gaouda, CESTI/UCAD